Skills & Competencies for Regional Retail Sales Manager

Regional Retail Sales Manager job profile

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JOB SUMMARY for Regional Retail Sales Manager

Manages multiple district managers within a geographic region.

JOB RESPONSIBILITIES for Regional Retail Sales Manager

Adjusts retail sales goals and procedures for each district based on goals set for the whole region.

Regional Retail Sales Manager SALARY RANGE

BASE 50%
$151,884
TOTAL 50%
$178,957
Job Level
M04
Job Code
SM15000235
Education/Degree
Bachelor's Degree
Reports To
Zone Manager

Regional Retail Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Regional Retail Sales Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
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Level 2 Behaviors
(Light Experience)
Records and reports customer feedback to assist in optimizing retail offerings and improving service quality.
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Level 3 Behaviors
(Moderate Experience)
Utilizes advanced software and technology to automate and optimize retail operations.
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Level 4 Behaviors
(Extensive Experience)
Oversees inventory control and supply chain processes to ensure optimal stock levels and minimize costs.
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Level 5 Behaviors
(Mastery)
Leads omnichannel optimization initiatives to ensure a seamless and integrated customer journey.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Lists the advantages and disadvantages of managing retail strategy, including sales, growth, and customer retention.
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Level 2 Behaviors
(Light Experience)
Supports the advertising team in aligning their campaigns with our overall retail strategies.
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Level 3 Behaviors
(Moderate Experience)
Reviews the existing retail strategies to make necessary adjustments based on market dynamics.
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Level 4 Behaviors
(Extensive Experience)
Oversees retail marketing and strategic planning and management to reach the target customers.
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Level 5 Behaviors
(Mastery)
Establishes key performance indicators (KPIs) to assess the effectiveness and management of the retail strategy.
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3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager

1 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Lists the basic techniques used in executing promotion in the marketing sector.
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Level 2 Behaviors
(Light Experience)
Shows potential customers how a product or service works.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities in accordance with the set budget.
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Level 4 Behaviors
(Extensive Experience)
Manages various promotional initiatives such as direct marketing and sales promotion.
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Level 5 Behaviors
(Mastery)
Establishes a metric system to evaluate the effectiveness of major promotional efforts.
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2 Job Family Competencies – Sales Management
Proficiency Level -3
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Identifies how to use sales funnel management and customer relationship management tools.
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Level 2 Behaviors
(Light Experience)
Reports any discrepancies identified at the time of sale to the management.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations to our organization’s sales management to identify target business opportunities.
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Level 4 Behaviors
(Extensive Experience)
Oversees management of available digital advertising inventory.
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Level 5 Behaviors
(Mastery)
Develops new sales management techniques to drive continuous process improvements.
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3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Regional Retail Sales Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Business Performance Management
Proficiency Level -3
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Cites the processes involved in business performance management.
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Level 2 Behaviors
(Light Experience)
Designs new reports to surface new action items.
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Level 3 Behaviors
(Moderate Experience)
Collates data to help in assessing our organization's operation holistically.
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Level 4 Behaviors
(Extensive Experience)
Creates an environment where staff can perform to the best of their abilities.
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Level 5 Behaviors
(Mastery)
Creates interventions based on the data reviewed to improve future performance.
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3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

Summary of Regional Retail Sales Manager skills and competencies

There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.

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